Turned a side passion into a business with one goal: make time fun. We launched in late 2019 and expect to ship the first production batch by Fall 2020. I designed the watch, the brand identity, website and marketing materials.
SÔ ~ translates to 'Layer'層 in Japanese (as are our movements and lume). Transparency through layering is central to the look of our timepieces.
LABS ~ innovation requires hypothesizing, tinkering and experimentation; all processes which we've put in place to launch our Layer One and Layer Two series.
Our dials are intentionally logo-free so our Pantone color combinations, transparent cases, gradient wheels, and printed disc handsets can remain the hero of the brand's identity.
Role: Co-Founder, Lead Designer